Search Engine Optimisation Services
Your SEO Services are the SEO Company who uses organic/natural search engine optimisation to increase the number of visitors to your website by gaining high rankings on the leading search engines. The organic listings are those that are not sponsored and typically appear on the left hand side of the page.
Research into search engine user behaviour has shown that the majority of searchers do not look beyond the first three pages of results. If searchers cannot find what they are looking for in the first 20-30 results, they modify their search criteria rather than looking deeper into the results.
How much more traffic will I get through a SEO campaign?
AOL recently released figures on CTR (click through rates) for the different positions in their index. The figures were high enough to be considered accurate and thus can be expected to reflect traffic levels across most search engines, Google included.
So what are the results? What does being ranked #1 as opposed to #10 mean to your traffic?
According to AOL’s results, if you rank position #10 and received approximately 147,000 clicks, you can expect an increase of over 1,928,000 clicks. That’s almost 2 million extra visitors for ranking #1, an increase of 1,400%!!!
Obviously if your traffic levels are more modest, and you only receive 200 visits per month for being ranked #10 in Google you can still expect a 1,400% increase for being ranked #1 – which would take your 200 visitors per month to a more profitable 2,800. That’s a lot.
So what is #1 worth to you if you already rank #2? Beating your nearest competitor to the top spot can make all the difference and transform your traffic. These figures show that being ranked #1 as opposed to #2 will increase your traffic by 3 1/2 times, that’s 350% more traffic, just for moving up one place! So if you’re ranked #2 and your competitor is #1, they’re probably getting 350% more traffic from that keyword than you are.
The Your SEO Services Methodology
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Understand your Business Goals.
We take time to understand your business model and what you are trying to achieve though your website.
Keyword Research
A keyword is a word or phrase that best describes your product or service. One of the most crucial steps in SEO is the process of keyword research. This research is undertaken using our sophisticated software tools. We analyse the search engines to discover what the most profitable keyword phrases are and we also analyse your competitors to find out what makes them more successful than you in the rankings
Website Analysis
Before beginning SEO work, we measure how your site is currently performing. This helps us to understand the strength’s and weaknesses of your website.
On-Page Changes
Taking into consideration your keywords and keyword phrases, we will recommend to you the on-page optimisation that could be made to enable your website to be more search engine friendly. If you wish we will undertake these changes for you.
Search Engine Submission
If your site is new and not included in search engines, we will submit your site correctly to the major search engines. .
Ongoing Link Building
The number, type and quality of inbound links to your website are crucial to your success. Dependant on the type of business you have, these links will be procured manually from other websites, blogs, directories or even social media sites. The important thing here is that the keyword phrase you are optimising for forms part of the link building from the third party site. If it does and it links to the appropriate page then the search engines will put extra weight to your website. The number of links needed often runs into the hundreds although the quality also matters greatly.
Regular Reports
We will agree with you how often to report back on our work to date. This report (usually monthly) will itemise the links we have procured and also show you the progress you are making up the search engine rankings for your keywords.
Additional Submissions
We will ensure that you website is submitted to Google maps and to BT Tradespace. We will also submit you website to www.dmoz.org which is arguably the hardest but most valuable link to gain for a web business.
Other SEO methods
Dependant on the type of website you have, it may be possible to undertake other SEO techniques to boost your rankings. For example, if you have a site with regular content added then an RSS feed to both your visitors and also to third party news sites can reap large dividends. We will advise you on all the possibilities.
SEO Reports
We will agree with you how often to report back on our work to date. This report (usually monthly) will itemise the links we have procured and also show you the progress you are making up the search engine rankings for your keywords.
Maintenance
Because SEO is not a one-off activity as search engines keep changing their listing criteria, we will monitor the ongoing benefit of the campaign and take remedial action if called for i.e. resubmitting your site and repairing or replacing broken links.
How long before you see the positive results coming through?
SEO campaigns will typically take six to twelve months with positive results showing in month three and beyond (Because search engines don’t update every day).
Spreading the link/awareness building over a period helps with rankings. This is because the growth of links and awareness is taking place by human means rather than by computer program.
For further details on our services please click on any of the following links
If you would like to contact us to find out more about our search engine optimisation services then please call 0844 5040 5040 or email us at info@yourseoservices.co.uk
