SEO – A Three Step Process. Part One
Getting your website found by the search engines is not as difficult as
you might think. All you need to do is to follow these simple steps and you are
on your way to search engine success.
In order to know what terms you want to be found for it is useful to
know what volume of searches there are for that term. A good free tool to use
is the Google Keyword Tool
This tool will give you an idea of what volumes are being searched for
and what the alternative search terms might be. Quite often it is sensible to
avoid the main terms and go for the secondary ones that have slightly less
traffic but an awful lot less competition.
To find out how competitive a search term is, simply Google it with
speech marks at either side i.e “accountants in Bristol” and make a note of how
many results are shown for websites using that particular term. Obviously, the
fewer the better providing there is a reasonable search volume.
The smart move is to optimise the website for the geography you cover
and/or for some specific features of your product. So you will find a lot more
success optimising for “accountants in Bristol” than you will for “accountants”.
Similarly, you will do better for “hardwood conservatories” than you will for
“conservatories”.
You may already have spotted that “hardwood conservatories in Bristol”
would be a perfectly good term to optimise for. The volume of traffic might not
be great but it will be very well qualified. Do not make the mistake of
confusing the amount of traffic with the quality of traffic.
In the following two articles I will go on to explain what to do with
your newly decided keyword phrases in order to get found by the search engines.
